Responsibility

John Salibello is a luxury home furnishing showroom that both sources one-of-a-kind vintage pieces while also creating statement lighting fixtures with deep historical precedence. It is my responsibility to convey this duality and depth through captivating visual storytelling. By studying existing luxury strategies in the market and ideating on how to stand out, I produce a visual environment that engages viewers and invites them to interact with and feel at home at John Salibello.

Execution

The existing social presence at John Salibello was static before I arrived. It was a reiteration of a product webpage with white backgrounds and detail shots in carousels. I wanted to create a digital presence that was exciting and engaging to two distinct parties. First, I sought to better highlight our inventory to our existing clientele of designers through exciting, dramatic visuals that demonstrate how eye-catching our fixtures are. Second, I wanted to drive engagement by adding an educational element that would establish John Salibello as experts in the field of Murano glass and Italian luxury furnishings as a whole, appealing to young designers and retail customers. This has helped cultivate further trust with existing clients and created a new community of followers that are beginning their interior design journey with John Salibello at the center.

These ideas are materialized in the form of reels that detail and demonstrate our Murano glass manufacturing, explaining vintage motifs and their applications in present day interiors, and highlighting contemporary trends that we believe in.

Finally, John Salibello has a deep belief in what I call “Massive Taste.” I therefore have an ongoing catalog of content that is devoted to these maximalist, eccentric offerings that, truly, only John Salibello offers. These assets reflect the scale and idiosyncrasy of these pieces while further building out the John Salibello world and its design philosophy.